Well, there ya go! That's what makes this community so great! People jump in to say their bit, and the rest of us get to benefit from the points made!
Plain and simple, I have never been too concerned about the oil filter because of the way it is mounted - gravity really should take care of most of the concerns. I used Fram simply because they are a huge manufacturer and even most of the off-brands are actually manufactured by them. Clearly there are some people and some video proof to say and show that there are significant differences, so please accept my apologies. To be fair, I don't actually use Fram filters myself either, so I shouldn't have said that! lol.