Let me preface this by saying that I fully understand that this is a "first world problem" and that I consider myself very fortunate to be in the position I am in. I also understand that I as the consumer can make the choice to buy or not buy anything if I don't like the price. But, with regards to the C7 Corvette (in Canada especially) the demand vs supply problems has currently created a unique situation, which is forcing buyers to pay a high margin on these cars if they want to play.
It should have been one of the best experiences, buying my first Corvette, but although the car is wonderful, the buying experience was not. You would think that if you are buying a car with such a high margin that the dealership would be treating you well... this was certainly not the case with my experience.
In September of 2013 I ordered a 2014 Corvette Z51 2LT coupe in Cyber Grey with the mag suspension, NPP exhaust, carbon dash and exposed carbon top. Price was to be $68,000. Put down a deposit on an allocation with Carter GM in Burnaby. I waited and waited and waited some more.
Then suddenly I get a call in the summer of 2014... They can't supply my 2014 allocation and I had a couple of HOURS to order a 2015 (price unknown) or I wouldn't be guaranteed to even get a car in 2015, and Cyber Grey was discontinued so pick a new colour. Pressure on, I changed colour to Night Race blue (I had seen it on a 2014 car at the Ron Fellows driving school near Vegas and liked it alot, also liked the Brownstone interior that car had) so I bump up to 3LT to get the Brownstone and also I had decided on getting the Nav. That difference in 2014 was around $4500 extra, so knew I was on the hook for atleast $72,500.
After it was built (late August) but before it arrived I was told the sticker price was $80,300... WOW big difference... but I was told by my salesman that he would get me some help with that price and not to worry about it. I did some research and found out that there were upgrades to the 3LT package including automatically including the sueded upper interior trim that I had not ordered originally and PDR added to Nav, which meant approx. an extra $2400 and the A8 transmission that upped the price another approx $500, but the rest of that increase was just GM price increases.
When it arrived in September I was away on a vacation and came back to find my car listed online on several sites linking back to Carter GM, ranging from $80,300 up to $82,000. Went in to see it and was told by my saleman that HE hadn't listed it online and wasn't sure who had, but that it was my car if I wanted it. He said price was $80,300 but also told me again that he was working on getting that down for me because I had been loyal and waited and also had ordered before the 2015 price had been announced by GM Canada.
I waited a few days and phoned back to see how he had made out on the price, and he said he needed me to come in and be ready to close a deal after he negotiated a discount with the sales manager... in I go... with the usual waiting in the saleman's office while he's "fighting for me" in the Sales Manager's office... back he comes... how much would the discount be?... Nothing... not one dollar off.
Salesman then says "I have a good relationship with the General Manger I'll talk to him on Monday". Answer that comes back "No other dealer in Canada is selling for less than MSRP why should you be the only guy in Canada to get a discount on a new Stingray?... and most dealers are charging more than MSRP so you are already getting a deal. Oh, and by the way I made a mistake on the price it's actually $82,000. Sorry." Now it's almost another 2 grand more, a total of approx. $8,000 higher than expected. "But I found out that GM Canada will give you a price protection of $1420." Oh, joy!
I had asked for the window sticker earlier and the salesman said that the inventory control guy had it. I asked for the window sticker again and they said they would give it to me next time I was in.
One day later a rude sales manager phones my cell phone at work and says that if I don't complete the deal by 5pm that day they have a line-up of other buyers for it and will sell it to one of them by 5 minutes after 5pm. I explain to him that I work on a live TV news show until 6pm everyday... he says "too bad... your cars going to be sold then". Wonderful way to be treated when you are about to spend over 80 grand on a car that the profit margin is around 10% on (very high compared to the industry norm). I ask for a 2 hour extenion to 7pm... they have to check with General Manager but the rude Sales Manager phones back an hour later and says "7pm... if you are 5 minutes late it will be sold."
I looked online again and found ads for my car still there, one for $80,300 so I bring in a copy of that... "that must be a mistake... we are not going to honour that... your price is $82,000 take it or leave it.
I'm still not clear on the why the price went up at end, all they said was the original price they had been quoting me was a mistake. They also couldn't produce the window sticker so I can't verify the price.
I completed on the deal because under the "life is short" thought process and I didn't want to wait a few years until supply caught up with demand. I also figured with the Canadian dollar in a tailspin next year the price will probably be even higher because of that factor. Everyone at the dealership keep saying "you should be happy about this... I SHOULD BE... but the way I was treated was not conducive to that.
Again, I know, "cry me a river" I just bought a new Corvette Z51 and should be happy... I 'm sure, that in time, as the endorphins created by driving this intoxicating car work their magic... I will be.
It should have been one of the best experiences, buying my first Corvette, but although the car is wonderful, the buying experience was not. You would think that if you are buying a car with such a high margin that the dealership would be treating you well... this was certainly not the case with my experience.
In September of 2013 I ordered a 2014 Corvette Z51 2LT coupe in Cyber Grey with the mag suspension, NPP exhaust, carbon dash and exposed carbon top. Price was to be $68,000. Put down a deposit on an allocation with Carter GM in Burnaby. I waited and waited and waited some more.
Then suddenly I get a call in the summer of 2014... They can't supply my 2014 allocation and I had a couple of HOURS to order a 2015 (price unknown) or I wouldn't be guaranteed to even get a car in 2015, and Cyber Grey was discontinued so pick a new colour. Pressure on, I changed colour to Night Race blue (I had seen it on a 2014 car at the Ron Fellows driving school near Vegas and liked it alot, also liked the Brownstone interior that car had) so I bump up to 3LT to get the Brownstone and also I had decided on getting the Nav. That difference in 2014 was around $4500 extra, so knew I was on the hook for atleast $72,500.
After it was built (late August) but before it arrived I was told the sticker price was $80,300... WOW big difference... but I was told by my salesman that he would get me some help with that price and not to worry about it. I did some research and found out that there were upgrades to the 3LT package including automatically including the sueded upper interior trim that I had not ordered originally and PDR added to Nav, which meant approx. an extra $2400 and the A8 transmission that upped the price another approx $500, but the rest of that increase was just GM price increases.
When it arrived in September I was away on a vacation and came back to find my car listed online on several sites linking back to Carter GM, ranging from $80,300 up to $82,000. Went in to see it and was told by my saleman that HE hadn't listed it online and wasn't sure who had, but that it was my car if I wanted it. He said price was $80,300 but also told me again that he was working on getting that down for me because I had been loyal and waited and also had ordered before the 2015 price had been announced by GM Canada.
I waited a few days and phoned back to see how he had made out on the price, and he said he needed me to come in and be ready to close a deal after he negotiated a discount with the sales manager... in I go... with the usual waiting in the saleman's office while he's "fighting for me" in the Sales Manager's office... back he comes... how much would the discount be?... Nothing... not one dollar off.
Salesman then says "I have a good relationship with the General Manger I'll talk to him on Monday". Answer that comes back "No other dealer in Canada is selling for less than MSRP why should you be the only guy in Canada to get a discount on a new Stingray?... and most dealers are charging more than MSRP so you are already getting a deal. Oh, and by the way I made a mistake on the price it's actually $82,000. Sorry." Now it's almost another 2 grand more, a total of approx. $8,000 higher than expected. "But I found out that GM Canada will give you a price protection of $1420." Oh, joy!
I had asked for the window sticker earlier and the salesman said that the inventory control guy had it. I asked for the window sticker again and they said they would give it to me next time I was in.
One day later a rude sales manager phones my cell phone at work and says that if I don't complete the deal by 5pm that day they have a line-up of other buyers for it and will sell it to one of them by 5 minutes after 5pm. I explain to him that I work on a live TV news show until 6pm everyday... he says "too bad... your cars going to be sold then". Wonderful way to be treated when you are about to spend over 80 grand on a car that the profit margin is around 10% on (very high compared to the industry norm). I ask for a 2 hour extenion to 7pm... they have to check with General Manager but the rude Sales Manager phones back an hour later and says "7pm... if you are 5 minutes late it will be sold."
I looked online again and found ads for my car still there, one for $80,300 so I bring in a copy of that... "that must be a mistake... we are not going to honour that... your price is $82,000 take it or leave it.
I'm still not clear on the why the price went up at end, all they said was the original price they had been quoting me was a mistake. They also couldn't produce the window sticker so I can't verify the price.
I completed on the deal because under the "life is short" thought process and I didn't want to wait a few years until supply caught up with demand. I also figured with the Canadian dollar in a tailspin next year the price will probably be even higher because of that factor. Everyone at the dealership keep saying "you should be happy about this... I SHOULD BE... but the way I was treated was not conducive to that.
Again, I know, "cry me a river" I just bought a new Corvette Z51 and should be happy... I 'm sure, that in time, as the endorphins created by driving this intoxicating car work their magic... I will be.