My father had several El Camino's and Rancheros and even a GMC Sprint. The 80's El Camino's still command a decent price. I think they might be able to sell enough to make it viable in North America.
Sometimes i wonder about the management at GM,They won't rebadge the awesome Pontiac G8 to a RWD Impala,instead they want to give us that ugly POS,which is totaly filling a niche market that nobody really asked for.