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General & Off-Topic
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In Marketing? Looking for someone to Market a Race Team
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<blockquote data-quote="cnd_beancounter" data-source="post: 19272" data-attributes="member: 445"><p>I will apologize in advance for being vague.</p><p>----------------------------</p><p></p><p>My friend's son (who just turned 18) has recently been scouted by multiple racing series including NASCAR and things are starting to happen quickly.</p><p></p><p>The bottom line is we need a marketing/pr type that can take this #1 prospect from the minors to the majors and it takes sponsors/money/exposure/fans and wins to do it.</p><p></p><p>We are looking for someone with marketing experience who could play a variety of roles and direct all marketing related activities regarding the team including but not limited to:</p><p></p><p>* Sponsor relations and retention</p><p>* Daily/weekly updates on twitter/facebook/webpage. Exclusive pictures, interviews, inside look, video blogs</p><p>* Begin to expand a loyal fan base through the use of social media, exclusive access to car/team/interviews/q&a,etc</p><p>* Long term brand building for both driver and team</p><p>* Network at races, local charity events</p><p>* Build up exposure to team/driver in US markets</p><p></p><p>We just spoke briefly about this tonight so its still in the early stages. </p><p></p><p>If you know/are someone that fits the bill and can produce, please feel free to shoot me a message, even if its just to point me in the right direction. </p><p></p><p>I'm a bloody accountant not a marketing type, so forgive the lack of PR slang.</p></blockquote><p></p>
[QUOTE="cnd_beancounter, post: 19272, member: 445"] I will apologize in advance for being vague. ---------------------------- My friend's son (who just turned 18) has recently been scouted by multiple racing series including NASCAR and things are starting to happen quickly. The bottom line is we need a marketing/pr type that can take this #1 prospect from the minors to the majors and it takes sponsors/money/exposure/fans and wins to do it. We are looking for someone with marketing experience who could play a variety of roles and direct all marketing related activities regarding the team including but not limited to: * Sponsor relations and retention * Daily/weekly updates on twitter/facebook/webpage. Exclusive pictures, interviews, inside look, video blogs * Begin to expand a loyal fan base through the use of social media, exclusive access to car/team/interviews/q&a,etc * Long term brand building for both driver and team * Network at races, local charity events * Build up exposure to team/driver in US markets We just spoke briefly about this tonight so its still in the early stages. If you know/are someone that fits the bill and can produce, please feel free to shoot me a message, even if its just to point me in the right direction. I'm a bloody accountant not a marketing type, so forgive the lack of PR slang. [/QUOTE]
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In Marketing? Looking for someone to Market a Race Team
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