I will apologize in advance for being vague.
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My friend's son (who just turned 18) has recently been scouted by multiple racing series including NASCAR and things are starting to happen quickly.
The bottom line is we need a marketing/pr type that can take this #1 prospect from the minors to the majors and it takes sponsors/money/exposure/fans and wins to do it.
We are looking for someone with marketing experience who could play a variety of roles and direct all marketing related activities regarding the team including but not limited to:
* Sponsor relations and retention
* Daily/weekly updates on twitter/facebook/webpage. Exclusive pictures, interviews, inside look, video blogs
* Begin to expand a loyal fan base through the use of social media, exclusive access to car/team/interviews/q&a,etc
* Long term brand building for both driver and team
* Network at races, local charity events
* Build up exposure to team/driver in US markets
We just spoke briefly about this tonight so its still in the early stages.
If you know/are someone that fits the bill and can produce, please feel free to shoot me a message, even if its just to point me in the right direction.
I'm a bloody accountant not a marketing type, so forgive the lack of PR slang.
----------------------------
My friend's son (who just turned 18) has recently been scouted by multiple racing series including NASCAR and things are starting to happen quickly.
The bottom line is we need a marketing/pr type that can take this #1 prospect from the minors to the majors and it takes sponsors/money/exposure/fans and wins to do it.
We are looking for someone with marketing experience who could play a variety of roles and direct all marketing related activities regarding the team including but not limited to:
* Sponsor relations and retention
* Daily/weekly updates on twitter/facebook/webpage. Exclusive pictures, interviews, inside look, video blogs
* Begin to expand a loyal fan base through the use of social media, exclusive access to car/team/interviews/q&a,etc
* Long term brand building for both driver and team
* Network at races, local charity events
* Build up exposure to team/driver in US markets
We just spoke briefly about this tonight so its still in the early stages.
If you know/are someone that fits the bill and can produce, please feel free to shoot me a message, even if its just to point me in the right direction.
I'm a bloody accountant not a marketing type, so forgive the lack of PR slang.