Looks like a market share issue, that is how you end up with too many dealers...from BNN today...
GM Canada’s market share in the Greater Toronto Area plunged more than 50 percent between 2008 and 2013, hitting just 5.6 percent last year, according to the suit by 17 Toronto-area dealers. The list of dealers includes operators of some of the biggest GM dealerships in the country and some whose relationship with the company goes back to the 1920s.
GM Canada (GMCL) and its parent, the suit alleges, have failed to offer the dealers financial help, while pumping millions of dollars into support programs for U.S. dealers in markets that are similar to Toronto. While Toronto area dealers’ market share declined, U.S. dealers’ market share grew, says a statement of claim filed in Ontario Superior Court last week.
“GM responded to the problems faced by its American dealers by extending financial support and assistance, in accordance to its obligations to them, but GM and GMCL withheld similar support from Canadian dealers during a continuing decline in their market share,” the claim says.
and previously from the Globe and Mail...
As General Motors Co. executes a comeback from the greatest crisis in its history, its Canadian sales unit is missing in action.
General Motors of Canada Ltd., No. 1 in the Canadian market for the better part of a century, slid to third place last year on the back of its seventh-consecutive annual drop in vehicle sales. Its parent company, by contrast, posted its third straight increase in the U.S. market.
The 7-per-cent sales slump by GM Canada – a decline that came as overall industry sales in Canada rose 6 per cent to the second-highest level yet – reflects the new reality of fierce competition in the auto industry that prevents one company from gaining the kind of domination GM enjoyed for decades.
Market share and sales fell in part last year because of an aging product lineup and aggressive incentives by competitors. GM Canada is also still dogged by the elimination in 2009 of the Pontiac brand.
Pontiac accounted for a much larger proportion of the company’s business in Canada than it did in the United States.