Coming to your next car?
GM has joined BMW and Tesla with subscription based features. This trend started with BMW charging for car play and heated seats via a software paywall and will undoubtedly catch fire with the rest of the industry. This is not paying for optional services such as OnStar but ponying up money for features that were used to sell you on the vehicle.
Micro transactions and recurring revenue during ownership is the stuff accountants' wet dreams have wet dreams about.
GM has joined BMW and Tesla with subscription based features. This trend started with BMW charging for car play and heated seats via a software paywall and will undoubtedly catch fire with the rest of the industry. This is not paying for optional services such as OnStar but ponying up money for features that were used to sell you on the vehicle.
Micro transactions and recurring revenue during ownership is the stuff accountants' wet dreams have wet dreams about.
Cadillac’s SuperCruise Will Require a Subscription After Three-Year Free Trial
Don't we have enough of this already?