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Didn't quite follow all the rational here, but I personally believe over list is wrong. Market share is determined by production numbers, demand and selling out. If all production is sold, the market share is predetermined regardless of price. That being said, what would one do if they were given a 'one of one' car with no chance of follow up production? The moon? Is it easy to buy a Ford GT at $500,000? Dealers in Canada are not franchised but often referred to as such. They work under a dealers agreement. Laws protect consumers as well as dealers. Manufacturers set MSRP for comparison values, suggesting this is an appropriate selling price and creates a level playing field between dealers. Dealers may sell for more if the purchaser is made aware. Dealer may sell for less but awareness never comes into play Wait for the Electric Hummer or review some past Ford Raptor sales. No matter the manufacturer, high demand/low production produces the same result.
My humble opinion of 'over list' is it creates a poor business model for the dealer. When production and demand level off, prices will adjust. The dealer will not be able to make a deal with the customers he charged a significant premium on. Their trade in value will more than likely be lower that the original list loosing some depreciation plus the surplus. The loyal (list) customer that watched as his car sell for 30 k more at some point, then fall can actually walk into the dealer and trade up 3 or 4 years for very little money while enjoying the car he had. *Better business model* Example- Dealer sells 1st car at list- Customer trades 4 years later (only paying HST on the difference) and dealer sells him a second one at list- now the dealer has a 3 or 4 year old one owner trade to sell and almost the same gross profit. Hmmmmm.
Can't, can and shouldn't are three different things. No one is getting away with anything and this is just my opinion.
Dealers that don't sell over list will not advertise that fact. They are busy trying to get orders filled for the customers they have relationships with. It hurts when one of those customers takes advantage of the dealer and the demand in the market, selling for 30k more than they paid. They can do it ........ once.
TidBit: 1990 Corvette ZR1's predominantly went over list, some almost double. 1991 Corvette ZR1 went predominatly for list.

<blockquote data-quote="gmcars10" data-source="post: 260592" data-attributes="member: 7599">Didn&#039;t quite follow all the rational here, but I personally believe over list is wrong. Market share is determined by production numbers, demand and selling out. If all production is sold, the market share is predetermined regardless of price.&nbsp; That being said, what would one do if they were given a &#039;one of one&#039; car with no chance of follow up production? The moon? Is it easy to buy a Ford GT at $500,000? Dealers in Canada are not franchised but often referred to as such. They work under a dealers agreement. Laws protect consumers as well as dealers. Manufacturers set MSRP for comparison values, suggesting this is an appropriate selling price and creates a level playing field between dealers. Dealers may sell for more if the purchaser is made aware. Dealer may sell for less but awareness never comes into play <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile&nbsp; &nbsp; :)"&nbsp; data-smilie="1"data-shortname=":)" /> Wait for the Electric Hummer or review some past Ford Raptor sales. No matter the manufacturer, high demand/low production produces the same result.My humble opinion of &#039;over list&#039; is it creates a poor business model for the dealer. When production and demand level off, prices will adjust. The dealer will not be able to make a deal with the customers he charged a significant premium on. Their trade in value will more than likely be lower that the original list loosing some depreciation plus the surplus. The loyal (list) customer that watched as his car sell for 30 k more at some point, then fall can actually walk into the dealer and trade up 3 or 4 years for very little money while enjoying the car he had. *Better business model* Example- Dealer sells 1st car at list- Customer trades 4 years later (only paying HST on the difference) and dealer sells him a second one at list- now the dealer has a 3 or 4 year old one owner trade to sell and almost the same gross profit. Hmmmmm.Can&#039;t, can and shouldn&#039;t are three different things. No one is getting away with anything and this is just my opinion. Dealers that don&#039;t sell over list will not advertise that fact. They are busy trying to get orders filled for the customers they have relationships with. It hurts when one of those customers takes advantage of the dealer and the demand in the market, selling for 30k more than they paid. They can do it ........&nbsp;&nbsp; once.&nbsp;&nbsp; TidBit: 1990 Corvette ZR1&#039;s predominantly went over list, some almost double. 1991 Corvette ZR1 went predominatly for list.</blockquote>

[QUOTE="gmcars10, post: 260592, member: 7599"] Didn't quite follow all the rational here, but I personally believe over list is wrong. Market share is determined by production numbers, demand and selling out. If all production is sold, the market share is predetermined regardless of price. That being said, what would one do if they were given a 'one of one' car with no chance of follow up production? The moon? Is it easy to buy a Ford GT at $500,000? Dealers in Canada are not franchised but often referred to as such. They work under a dealers agreement. Laws protect consumers as well as dealers. Manufacturers set MSRP for comparison values, suggesting this is an appropriate selling price and creates a level playing field between dealers. Dealers may sell for more if the purchaser is made aware. Dealer may sell for less but awareness never comes into play :) Wait for the Electric Hummer or review some past Ford Raptor sales. No matter the manufacturer, high demand/low production produces the same result. My humble opinion of 'over list' is it creates a poor business model for the dealer. When production and demand level off, prices will adjust. The dealer will not be able to make a deal with the customers he charged a significant premium on. Their trade in value will more than likely be lower that the original list loosing some depreciation plus the surplus. The loyal (list) customer that watched as his car sell for 30 k more at some point, then fall can actually walk into the dealer and trade up 3 or 4 years for very little money while enjoying the car he had. *Better business model* Example- Dealer sells 1st car at list- Customer trades 4 years later (only paying HST on the difference) and dealer sells him a second one at list- now the dealer has a 3 or 4 year old one owner trade to sell and almost the same gross profit. Hmmmmm. Can't, can and shouldn't are three different things. No one is getting away with anything and this is just my opinion. Dealers that don't sell over list will not advertise that fact. They are busy trying to get orders filled for the customers they have relationships with. It hurts when one of those customers takes advantage of the dealer and the demand in the market, selling for 30k more than they paid. They can do it ........ once. TidBit: 1990 Corvette ZR1's predominantly went over list, some almost double. 1991 Corvette ZR1 went predominatly for list. [/QUOTE]

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